Vehicle Wrap

Vehicle wrap

This involves ‘wrapping’ your vehicle with a graphic outer surface advertising who you are and what you do. These ‘wraps’ or ‘decals’ can be removed with ease, allowing different adverts to be used, even on smaller vehicles. These decals can be used on trucks and vans as well, and are perfect attention grabbers. Essentially a mobile advert, this type of advertising strategy is extremely popular and well worth the cost. Even when your car is parked off somewhere, impressions are being created every time someone notices your ad. Your business expands your company when branding and services are seen by the public, at the same time establishing trust. Wrapping is a very effective mode of getting your name out there.  

Some companies actually intentionally leave branded cars in busy parking lots, eg, malls and office blocks. The method employed in the design process is long lasting and durable, and able to endure the harshest weather conditions. No monthly outlay costs make this non-intrusive advertising method a value-for-money investment. Surveys indicate that potential customers respond better to subtle advertising, so expect some calls!

Vinyl wrapping also protects your mobile investment from certain types of damage, eg. rust. 

Safeguarding yourself: –

Get references before making an online payment for deposit for work/job quoted. Satisfied customers will let the company know they are happy, and will even forward a letter. Ask for those! Get a guarantee in writing that the paintwork on your vehicle will not be damaged, scratched or impaired in any way. Let your sales person show you the quality of vinyl they intend using. For curved surfaces, request that a cast vinyl be used. It is vital to note that different types of vinyl must be used on different surfaces. Make sure you’re in the know!

So to wrap it up J vehicle wraps are a cost-effective, super way to reach your potential clients!

Wrap advertising or a vehicle wrap is the practice of completely or partially covering (wrapping) a vehicle in an advert. The end product is simply a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly universal practice involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed easily and painlessly, thereby effectively reducing the cost and necessity of a different advertisement. While vehicles with large, flat surfaces like busses are often used, your company or even private vehicle can also serve as hosts for wrap advertising, despite consisting of more curved surfaces. Wrap advertising is also used extensively in the paper media and publishing industries.
The first attempts at using the plastic in commercial applications failed as a result of being too fragile.
Did you know?
Born on September 10, 1898, Waldo Semon is best known for inventing vinyl, the world's second most used plastic. He found the formula for vinyl by mixing a few synthetic polymers, and the result was a substance that was elastic, but wasn't adhesive. Semon worked on methods of improving rubber, and eventually developed a synthetic substitute. On December 11, 1935, he created Koroseal from salt, coke and limestone, a polymer that could be made in any consistency. Semon made more than 5,000 other synthetic rubber compounds, achieving success with Ameripol(AMERican POLymer) in 1940 for the B.F. Goodrich company. In all, Semon held 116 patents, and was inducted into the Invention Hall of Fame in 1995 at age 97.

Some random info on vinyl
A major milestone in the shift from small production vinyl lettering to full vehicle vinyl colour change took place in Germany in 1993 when the vinyl manufacturer Kay Premium Marking Films (KPMF) was asked to produce a film to be used in place of paint for the purpose of converting cars into taxis. At this time, German taxi companies were required by law to paint their fleets in the government mandated colour – beige. KMPF provided an alternative to painting, which allowed taxi companies to bring a large fleet of vehicles into compliance with German law while maintaining the future resale value of the vehicle. Prior to this point, decommissioned taxis were heavily discounted or had to be completely repainted. With the use of vinyl vehicle wraps there was no need to repaint them or discount them as the vinyl could be removed without damaging the paint underneath. KPMF documented after 3 years of taxi service was complete, the vinyl was removed leaving a pristine and unscratched paint surface.

The first commercial advertisement vehicle wrap is thought to have been created for Pepsi Co in 1993, which used vinyl to wrap a bus promoting its Crystal Pepsi product. It wasn’t long before bus wrap advertising was everywhere!
Industry advances in plastics have led to new types of vinyl designed specifically for wrap advertising – this includes vinyl sheets that feature air channels that prevent bubble formation.
Microscopic glass beads are used to prevent an adhesive from becoming operational until the user is ready The vinyl is then heated using heating processes – either a gun or torch for the purpose of moulding the material around objects.
Decals can be made to cover side and rear windows on a vehicle – while decals on side windows are typically perforated, to allow passengers to still see outside. The See-through graphic technology originated in the 80s, with the first dominant patent registered by a British company called Contra Vision.
Remember that while Vinyl wrapping can temporarily protect a car’s paint job from some damage, like harmful sun rays and scratching, it will certainly not provide any additional protection against physical impacts (dents or dings) that can cause the paint to chip.
Underlying damage to the paint is possible, especially if the proper curing process was not followed before adhesives or vinyl wrap was applied. If it is your intention to paint before installing vinyl, ensure that paint is cured to manufacturer specs so that vinyl wrap can be applied safely. If not, you run the risk of damage (waste of time and money!) when vinyl is removed from the surface of the vehicle.

Different vinyl options include colour change wrap and paint protection films. Ask our Sales team for more info on this.