Graphic design
graphic design
noun- the art or skill of combining text and pictures in advertisements, magazines, or books.
A little background info: Graphic design is applied to all things visual through the use of typography, photography and illustration. This field is considered a sub division of visual communication and communication design. Our Graphic designers create and combine cyphers or symbols, text and/or images to form a visual depiction of ideas and messages.
Implementation of graphic design systems includes, but is not limited to:
This mode of advertising your product or service sells an idea or product and is broadly applied to products and features of company identity. Examples include logos, identifiable colours, packaging and text as part of branding. Branding has increasingly become important in the array of services on offer by graphic designers, who form part of this team.
Graphic design is essentially a visual and creatively told story. Information design is the presentation of facts enhanced by means of thoughtfully composed and constructed visual information.
The media and film industries use graphic design. A graphic design project involves the stylization and presentation of existing written content and images. Designers use digital tools, often referred to as interactive or multimedia design. Strong communication skills is essential to capture an audience and promote their work.
Traditional and computer-based technologies are included in graphic design. A proficiency in software program is essential. Industry standard programs includes ones by Adobe, PagePlus and QuarkXpress, to name a few. There are some excellent free, open-source programs which are even used by professionals in the industry. Inkscape (free and open source graphics editor) and Scribus (an open source desktop publishing application) are just a couple.
Examples of marketing graphic design:
Printers – Different types of printers include:
By far the best seller in the world of printing would be the 2D printer, and is characterised by several features.
Colour and resolution – here consumers have a choice of black and white or full colour. Resolution determines how many dpi (dots per inch) a printer can print on a page. Quality of printed images depend on the resolution, ie, the higher the res, the higher the quality of the photograph
Quality of type – this can be either letter quality (best), near or draft quality
Speeds vary (ppm) and is measured by price and intended use of said printer
Duty cycles – also vary depending on intended use of printer – commercial, for example have a higher output requirement than a home printer
All in ones – again, depending on what the actual printing needs are. 3-in-1 and 4-in-1 varieties are very popular and cost effective depending on model
Wired vs wireless – the wireless variety is hugely popular in the business arena, and gaining ground for home users. Built in USB and other ports for wireless convenience make them even more popular
Network printers are connected via a LAN (local area network) for convenience
Among the older printers that are not used that much anymore we find:
Dot-matrix printers which use characters by striking pins against an ink ribbon. Each pin makes a dot, and this combo of dots form characters and illustrations.
Solid ink printers use wax sticks of ink that is melted and sprayed onto the page. This type of printer is also called a phase-change printer and does produce high quality graphics. They do use a lot of energy, pushing electricity bills up.
Plotters make use of high end pens that draw images on the paper. This particular type of printer was hugely popular in the engineering and architectural fields of work.
3D printers are quite pricey and basically deposit layers of material on top of each other, thereby creating a physical object. Also known as additive manufacturing, many companies are now investing in 3D printing. Technology around this process is ever changing, and are becoming more cost effective.
Different types of 3D printing include
The third category of printer is a virtual one. It is a piece of software which permits an electronic view of how a printed document would look. Commonly used to create pdf’s, images or faxes. Also a cost effective means to view project before printing, with respect to both ink and paper. This is especially valuable when printing on expensive paper.
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